PHILO
SOP
HY
The Commercial Problem
Artists lose in the relationship with galleries. The system prioritises marketability over meaning, reducing artists to suppliers and galleries to gatekeepers.
The Display Problem
A small white plaque. A title. A date. BUT WHAT DOES IT ALL ACTUALLY MEAN? The deeper essence of art is stripped away. Meanings, stories, and methods are often overlooked and ignored, and the only question asked: is it a pretty picture I’d want on my wall? Or, how will this look on my Instagram?
The Artistic Problem
On account of the previous points, some art has become 'baseless'—valued only for how it looks, not what it says. But true art is an enigma, questioned and unlocked. The enjoyment of art should be entirely subjective, and is nowadays often coerced by environment or popular opinion. We want you to feel something beyond the frame—to engage and understand, not just consume. Once you understand the context, you might connect with it instantly, or you might not form it at all — which is precisely our point. As some critic once said, beauty is in the eye of the beholder.
A New Approach
We are therefore a collective forming in parallel to the current situation that galleries and artists often find themselves in. Here, artists and ideas come first. We champion work that challenges, inspires, and asks more of you as a viewer.
WHETHER IT’S SOMETHING YOU WANT ON YOUR WALL IS UP TO YOU.
Art today is institutionalised narcisssism, a conspiracy between creators and curators to make people feel stupid.